The Pink Desert Story with Darci Shurig- “By women, for women. Empowering women through fashion” https://www.thepinkdesert.com
Several years ago, Darci Shurig @darcischurig sat in a Brigham Young University business class where she was the only woman. She had a vision to create a modest swimwear brand for women. Through this and other experiences “Pink Desert” @pinkdesert was born. As you listen to the Pink Desert story, you will see the sacrifices Darci has made to in order to create one of the most popular clothing companies online and in Las Vegas. She started the enterprise with little money, no brand recognition, and in a new town where she didn’t know anyone. She has done everything from selling crayons at a young age to making her own personal line of clothing, and now a state of the art retail center in Las Vegas. Darci’s focus is on empowering women through an amazing work and customer experience. The focus of her life includes her faith, her fashion, and her family. If you have ever considered starting a business, or doing something to challenge yourself, let Darci be a road map for you as she explains how “we can do hard things” in this podcast.
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